Starting with Saturday's home game against Yeovil a family ticket offer has been launched by Crawley Town FC that will allow 2 adults and 2 under-16's to attend for £44, saving £12 on normal match day prices.
It comes after a dip in crowds so far this season. Fewer than 2,000 came through the gate for the recent League One clash with Fleetwood leading to CEO Michael Dunford issuing a rallying cry to the people of the town to come out and support them.
Having come so far, so fast, Crawley's low levels of support have to be put into context.
Like Wigan Athletic they are trying to build from a low base and Dunford identified one of the key problems when he said: "Lots of families have historical links with other clubs,especially clubs in London."
But, like Wigan, who is to say that the other Red Devils cannot reach the Championship or even the top-flight?
Premiership cash may have created an 'us and them' scenario but there is space left by the casualties of the race to grab it for 'smaller' well-run clubs to move in. If that means marketing the club as a 'second team' almost for local supporters of Spurs, Arsenal, Brighton or whoever then so be it.
As Mr Dunford also said: "Maybe in another ten years’ time on a Saturday, we will have convinced them to come along and watch their local club, feel part of it, that’s our biggest challenge."
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