Thursday, 2 March 2017

Bradford City FC

It has come to be expected at this time of year and Bradford City did not disappoint when announcing last week that season tickets for the 2017/18 campaign, purchased before 29 April, would cost £149 for Adults, Seniors and Students, irrespective of what division the Bantams will be playing in.

 Championship football remains a strong possibility as Stuart McCall’s side are currently in the play-off places and continuing the upward progression of the past few years under Phil Parkinson.

 Successful teams will nearly always attract improved attendances but the Bradford model, which began in the summer of 2007 with a push to attract 10,000 season ticket holders through a partnership with the Telegraph & Argus, showed in its early years that it was relatively resistant to performance on the pitch as they regularly turned in the biggest gates in League Two despite a struggle to avoid falling out the Football League.

 What is also interesting about the Bradford offer for the 2017/18 season is that it has survived a change of ownership of club, German duo Stefan Rupp and Edin Rahic taking over in the summer of 2016 but promising to ‘respect the traditions’ laid down by Julian Rhodes and Mark Lawn.

 That seems to have been the case, helped by chief operating officer James Mason remaining in position, with former favourite McCall coming back when Parkinson’s surprise departure raised concerns about the future direction of the club.

 You could argue that the anticipation of low prices is now such that to change tack would risk alienating a significant percentage of potential buyers but the model is clearly working from both a financial, football and public relations point of view.
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