Premier League teams not involved in European competition enter the League Cup at this stage and for those with home ties it needs some creative marketing to ensure healthy attendances.
Three clubs to have caught the eye are Sunderland, West Ham and Aston Villa with all adult tickets at the Stadium of Light and Upton Park just £10 for their games. With the school holidays still going strong it offers a chance for a families to attend games together and (hopefully) see two sides who will be making a determined effort to win the competition.
Adult tickets for the Villa game start from £10 while the club's 'Villa Cash' scheme seems to be a genuine attempt to reward supporters for their commitment.
Season ticket holders were given 5% of their outlay back as a Villa Cash balance (£20 for a £400 season ticket for instance) and all further purchases with the club are similarly rewarded.
That makes a game like the cup tie with Rotherham potentially free and allows for more flexibility than when offers are designated for particular games.
More about the scheme can be found out here - http://www.avfc.co.uk/page/villacash - Villa fans, how have you found this working so far? Tweet us @Affordablefooty or email affordablefootball@yahoo.com with your thoughts.
Also beginning next week are a series of three England Under-17 fixtures at the Pirelli Stadium with games against Portugal (Wed 28th), Turkey (Fri 30th) and Italy (Sun 1st September). Tickets are just £1.50 for adults and £1 for concessions.
http://www.burtonalbionfc.co.uk/news/article/eng17scloser-1006289.aspx
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