The 3rd Round of the Capital One Cup takes place next week and, while some ties sell themselves (Manchester United versus Liverpool and Swindon v Chelsea which is a sell-out), Wembley is still far enough away that attendances are likely to be on the low side without incentives and special offers being put in place.
Sunderland have offered a £10 adult ticket for the fixture with Peterborough United and will be hoping to build on the 18,992 crowd that attended against MK Dons in the previous round.
Hull City versus Huddersfield tickets are £12 for adults before 6pm on the day of the match while Burnley against Forest is £10 for home season ticket holders when purchased in advance.
Elsewhere there are quite a few clubs who have priced the game at £15 for adults which would seem to be a fair price. Upwards of that and it becomes harder to attract either the floating fan or a season ticket holder who needs to pay extra to attend the game.
An update from our last post about attendance worries and Stoke City have put season tickets back on sale for a 16-game period after sales fell over the summer with a corresponding drop in attendances for the first two games of the season.
As chief executive Tony Scholes implies, ex-season ticket holders, suddenly faced with matchday prices of £25 (against Crystal Palace) and £40 (Manchester City) will very soon get out of the habit of going to games.
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