Bradford City's season ticket initiative has been featured many times here on Affordable Football since I started the blog in July 2013 and rightly so.
Attendance figures this season have once again shown the success of the Bantams offer and how it has proved itself relatively resistant to events on the pitch (although City have moved up the League One table in recent weeks and are threatening to overtake my own Sky Blues in the play-off places).
And, across West Yorkshire, Huddersfield Town have taken the plunge and announced their season ticket prices for 2016/17, the headlines clearly being made by an Adult cost of £179 for a whole campaign of what should be Championship football with the Terriers, despite some inconsistency, responding well to the methods of new head coach David Wagner.
8-17 year-old tickets are priced at £69 and it is £23 for Under-8's.
And that is it, simplified, low prices across the board with chairman Dean Hoyle telling the Huddersfield Daily Examiner that an improved financial situation and extra cash from TV rights mean it is time for everyone, himself, the club and supporters, to 'step up'.
“We will use £1m of that extra money to re-engage with the fans through unbelievable savings on season-cards – initially for the first 10,000 bought, and we expect a big take-up.
“And the other £1m will be put back into the football costs – and maybe more if we get a better take-up on the tickets than we expect."
The prices are obviously what catch the eye (dare I say they could even have been pitched a little higher for a season of Championship football) but it also the honesty that the club have shown in making the offer that appeals.
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