For the first time this season, Coventry City's attendance for a League One home fixture at the Ricoh Arena dropped below the club's 'break-even' figure of 11,000, announced in the summer, when 9,942 watched the game against Rochdale last weekend.
The Sky Blues may have lost four games in a row to drop out of the play-off places but the season as a whole has had numerous positives to it, from the goals of Adam Armstrong to the signing of Joe Cole.
Attendances at the Ricoh have been another cause for cautious optimism with the club having priced season tickets well in the summer and then announced a clear pricing structure for matchday admission.
That has meant that nobody watching a match at the stadium this season, including away supporters and those who pay cash on the turnstiles, has spent more than £20 on getting in which I think is fair for League One football.
Results on the pitch have undoubtedly helped as City started the season with three wins on the bounce and stayed in the top six until Tuesday night's reverse at Shrewsbury Town but the pricing structure has undoubtedly helped to repair a little bit of the broken relationship between supporters and the club hierarchy.
I do feel that clear, affordable prices on a regular basis is a better model than the occasional low-price match and interestingly, the club ran quite a few price promotions last season with £10 Adult tickets (whereas other matches could cost £25 for an Adult ticket) but have done so on only one occasion this time around, for the pre-Christmas fixture with Oldham Athletic.
Under-12's will go free and Under-16's admission will be £1 for the Easter clash with Colchester United.
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