Bradford City travel to The Den tomorrow evening (Friday) for the second leg of their League One play-off semi-final with a mountain to climb after Millwall won the first game 3-1 at Valley Parade on Sunday afternoon.
Bradford boss Phil Parkinson is not giving up just yet, saying after the match: "I take a lot of heart from the way we played in the second half and I firmly believe that this tie is not over."
So, a tall order but it could still be Championship football for the Bantams next season.
Regardless of which division they are in, however, the pioneers of affordable season tickets will be freezing prices at 2015/16 levels when a further reduction in prices from the previous year resulted in over 18,000 being sold.
That means Adult season tickets from as low as £149 (£6.48 per match) for 2016/17 even though the club says that some supporters have actually urged them to increase prices, presumably feeling that more money could then be invested in the playing staff.
James Mason, City's Chief Operating Officer, told the official club website: “We are building a club for many generations to come and it's worked so far. Julian's (Rhodes, joint-chairman) foresight all those years ago was a brave but brilliant move.”
It was back in April 2007 that Bradford announced season ticket prices of £138 for the following season, with a target of 7,000 sales despite relegation to League Two. When the offer closed at the end of July, over 12,000 season tickets had been purchased.
As Mr. Mason also says, other clubs are beginning to follow Bradford’s lead, notably their Yorkshire rivals Huddersfield Town whose £179 Adult season ticket offer has proved hugely popular since being announced before the end of the 2015/16 campaign.
Season tickets at Valley Parade will not be on sale until after the play-offs have run their course and further details will be published then.
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