Price Reductions at Oldham Athletic

‘We have got it wrong’ is the message from interim chief executive Mark Moisley as Oldham Athletic start a five-game trial of reduced prices which they say will make them the cheapest club to watch in League One.

Starting with the AFC Wimbledon match on Saturday 12th November, tickets purchased in advance will cost £15 Adults, £10 Concessions and £5 Under-16’s (on the day prices will be £20/£12 and £5).

The Oldham Evening Chronicle quotes Mr Moisley as saying: "The supporters' survey we produced provided us with the feedback that fans have not been happy with the pricing we have put in place this season.

 

"So we have looked back at it and said that we have got it wrong.

 

"I don't necessarily think our communication with fans has been brilliant in the past and it's something we are keen to rectify.”

The often-quoted threat to attendances at Oldham, and their League One rivals Bury and Rochdale, is from the two big Manchester clubs but there is also pressure from below with a thriving local scene at Non-League level.

I called League One a ‘limbo land’ in an article earlier in the season and many of its clubs are trying to square a difficult circle of investing for a tilt at promotion while dealing with rising costs and the apparent loosening of the bonds between all of the members of the Football League which is seeing the Championship take the majority of the revenue and publicity generated.

Equally, I don’t want to dismiss the comments of Oldham supporters about the poor quality of the fare on the pitch and the ‘death by a thousand cuts’ approach which made them favourites for relegation at the start of the season, a billing that they are currently living up to.

But, the offer that has been made is a fair one, it applies to away supporters as well, and hopefully it can make a difference and offer some hope of a brighter future.

Tickets for this Saturday’s FA Cup home tie against Doncaster Rovers at Boundary Park are priced at £10 Adults, £5 Concessions and £1 for Under-12’s and can be purchased on the turnstile for the 3pm kick-off.