The last Saturday before Christmas has traditionally been a time when attendances have dropped off slightly, supporters perhaps either shopping, recovering from the night before or saving their money for the fixtures to come over the next week or so.
So you do often see clubs reducing admission prices for matches on this day and that is what Morecambe have done for the home game against Newport County on 21st December.
Buy before the day of the match and prices are £5 Adults, £3 Concessions and £1 for 11-18's.
Trying to run a tight ship financially while remaining competitive on the pitch is a daily struggle for many clubs in the lower divisions but Morecambe, like plenty of others, have also had to deal in recent years with owners whose motivations for getting involved in football were ill-judged to put it charitably.
One of the men who worked tirelessly throughout that period to keep things going was manager Jim Bentley and an era ended recently when he opted to move to AFC Fylde of the National League.
The current owners, who look to have steadied things around off the field, have opted for former Plymouth manager Derek Adams to succeed Bentley and turn the departure of the long-serving boss into an opportunity for new ideas and momentum.
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