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Sunday 9 February 2014

'Pay What You Want' At Bath City Community Day

The growing popularity of 'Pay What You Want' days continues with Bath City using it for their first ever 'Community Day' on Saturday 22 March when Chelmsford City are the visitors for a 3pm kick-off.

This follows on from last year's 'Pack the Park' day when, with both Bristol clubs not playing at home, supporters were urged to attend Bath's game against Staines at a time of financial crisis for the Romans. That produced the season's highest crowd but this time fans will be allowed to choose their admission fee with the boost to the attendance helping to generate extra money from food and drink sales, programmes and sponsorship.

The 'Pay What You Want' initiatives that have worked the best this season have been those that have been flagged up well in advance, allowing clubs to market the game locally and nationally through social media. With Bristol City away at Colchester United that day and Bristol Rovers at home on Friday night there should be plenty of scope to get a good crowd for this one.
 
As part of the community aspect of the day, the club will be supporting the Cancer Care Centre at the RUH in Bath, by donating 10% of all the money taken at the gate to the Forever Friends Appeal.
 
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