Upwardly Mobile But Bradford City Keep Season Tickets Down

One of the most consistently successful experiments with ticket pricing over recent years has been Bradford City's decision in the summer of 2007 to offer season tickets at a big discount in a bid to build and retain their fanbase irrespective (as much as possible) of fortunes on the pitch.

Over 12,000 season tickets were sold for the 2007/08 season and average gates jumped from 8,694 in 2006/07 (in a higher division) to 13,756 the following year, not dipping below 10,000 since.

The move may have been born out of necessity at a time when the Bantams had fallen from the Premier League into the basement of the Football League but it has proved to be such a success that it has been maintained as City have become more upwardly mobile with their promotion back into League One and the famous run to Wembley last season.

Last week saw the announcement about season tickets for 2014/15 with adult tickets priced at £199, concessions at £149 and under-16's at £99, the third campaign in a row for which prices have been frozen, and with a decent 'early-bird' window from March to May in which to purchase.

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