Sutton United Reap The Benefit Of Their Hard Work

A superb crowd of 2,172 came through the gates at Sutton United on Saturday afternoon to watch the Skrill South game against Basingstoke and it was not just the 4-0 victory for the home side that sent the vast majority of them home in good spirits.

Those coming down to Gander Green Lane were allowed in free, with 'Pay What You Like' collections raising £2,577 which the club say 'compares very favourably with an average gate receipt'.

Supporters were also able to see comedian Tim Vine take on a host of roles around the club throughout the day in aid of charity partners St Raphael's Hospice.

Having written about a number of 'Pay What You Like' games throughout the current season it is clear that the initiative has a big future but also that it requires plenty of work to make it work.

Sutton distributed 20,000 leaflets across their borough in the build-up to the game and also made full use of social media to publicise it.

The benefits go way beyond one 'feel-good' afternoon with the club having generated untold goodwill among their local population which should be continued by the reduction in ticket prices between now and the end of the season.

£10 adult admission begins on Tuesday night when Gosport Borough are the visitors and I'm sure more than a few people who enjoyed their day on Saturday will be back.

http://www.suttonunited.net/news.php

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