And no apologies for doing so because while other clubs only seem to be waking up to the possibility of keeping prices as low as possible given the income they have coming in from television, that has been part of the Stoke story since promotion to the Premier League.
For the ninth consecutive season, Season Card prices have been frozen for the 2016/17 campaign with Adult tickets available from £294, 10,000 seats available between £344 and £359 and a number of offers available for younger supporters.
Speaking to the official club website, chief executive Tony Scholes said: "Whilst the cost of following football has been a major talking point in recent weeks, affordability is an issue that has been fundamental to us for many years.
“We feel very strongly that no-one should miss out on the opportunity to watch us in action at the Britannia Stadium because of cost."
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