Monday, 19 March 2018

Forest Aim To Get Out The Youth Vote!

Amidst some very positive feedback generally about the 2018/19 season ticket pricing policy at Nottingham Forest (on the back of average attendances approaching 25,000 in the current campaign) is the Reds’ introduction of a new price band for 18-23 year-olds.

They will pay just £100 in all areas of the City Ground, a reduction of between £150 and £230 depending on age.

Given that these are the lads and lasses who will follow their team around the country (and maybe make some noise at home matches) I think it’s a smart move to try and make the game more affordable for them and a fair one too given that those aged under 25 may be striking out on their own but with lower earning potential (quite sharply in the case of 18-20’s and the Minimum Wage).

Snippets I’ve seen elsewhere on this theme include Shrewsbury Town, who have extended their 19-21 price bracket to 19-23.

CEO Brian Caldwell told the official club website: “Realistically people aren’t earning a lot of money when they are under-24, so I think we are being fair with that.”

And MK Dons have extended their Under 21 season ticket price to Under 25’s as they ‘recognise the competing pressures to watch live football, from both personal finances to lifestyles.'




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