I've written many pieces on this blog over the years about a positive feeling among supporters when new owners come in to their club and start on the front foot with better communications and well-received decisions over the cost of watching football.
It doesn't always last of course and some of those I've written about are now long gone but I think it is always worth highlighting when good things are happening, as they seem to be at Hull City this summer under the ownership of Acun Ilicali.
I first noticed it when I saw that prices for this week's pre-season fixture against Leicester City had been priced at just £5 for adults and £2.50 for concessions, just a friendly of course but an attractive one and an evening out for a family of four at £15 is not to be sniffed at.
With 12,000 memberships sold, the club have also announced their matchday ticket prices for 2022/23.
The stadium has been split into three zones with tickets for behind either goal priced at £20 adults, £13.50 seniors, £10 for 16-22 year-olds, £7 for 11-15 year-olds and £3 for those younger than that.
Quoted on the official club website, Chief Commercial Officer Joe Clutterbrook said: “Everything happening at the club at the moment is focusing on one thing, bringing the buzz and excitement back to a Hull City matchday.
“These matchday ticket prices are another example of that, we want as many people as possible to be able to attend our matches and we are hopeful this pricing structure will allow that to happen."
A quick look at the various messageboards and comments to the local media seem to give both the ticket prices, and the general feeling around the club at the moment, the thumbs-up.
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