New owners, new manager and a new start for Crawley Town this summer with WAGMI United having completed a takeover of the Sussex club in April and with Kevin Betsy recently installed into the managerial hot-seat.
I'm not going to pretend I know much about WAGMI's business of cryptocurrency and NFT's, and there have been some doubts voiced as to how things may play out but one of the first moves of the new owners has been to bring down the cost of watching League Two football in this coming season.
That means a reduction of up to 34% on season tickets and, more relevant to this blog perhaps, a drop in matchday ticket prices which now start at £15 for an adult on the terraces.
More accompanied children can now go free following a change to the age limit on such tickets from under 11 to under 16.
Co-chairman Preston Johnson told the official club website: "We want the matchday experience to be as vibrant as it can possibly be.
"To help make that happen, we want to make it easier for families with kids to come down to the stadium and make a day of it."
Early sales have been good, with Johnson telling the Crawley Observer: “It has been positive and just great to meet many of the fans coming into the club the last few days as well."
I have plenty of sympathy with those people tasked with making League Two clubs both financially sustainable while making progress on the pitch.
It's a level where clubs have lots of regulatory burdens which prevent them from having the easy-going feel of a day watching non-league football while also being squeezed from above, certainly by the Premier League where the broadcast income allows for policies such as the price cap on away tickets.
WAGMI had previously shown an interest in buying Bradford City and their success in selling season tickets has continued this summer with over 14,000 already gone.
Elsewhere in League Two, Salford City have held their matchday prices which means a maximum of £15.
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