You don't often see clubs putting on a ticket promotion for the first game of the season but it makes sense in many ways, the weather is more likely to be good and optimism should be in the air for a good campaign ahead.
Leyton Orient are doing just that for the League Two opener against newly-promoted Grimsby Town on Saturday 30 July, match tickets when they go on sale in a couple of weeks will be half-price.
As the club themselves say, it is 'the perfect opportunity to introduce friends and family to Orient' and with the main source of ticket income for the O's perhaps more likely to come from season cards then it is not really a gamble to reduce individual prices in the hope of converting a few more people to what looks to be a friendly and inclusive matchday experience.
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