I do like clubs who at least try and give their season ticket holders a sense of ownership, something a little bit extra when they have made a real financial commitment for the upcoming campaign.
It doesn't have to be much but it can foster a bit of goodwill that takes buying a season ticket beyond just being a straightforward financial transaction, increasingly one that happens online rather than down at the ground.
Something like the upcoming open day at Barnsley FC fits the bill...three different Reds sides will be in action on Saturday 16 July, culminating in the first team on the main Oakwell pitch at 5:30pm, the opposition yet to be confirmed but with admission free for 2022/23 season ticket holders.
Add in a funfair, Fan and Kids Zones and more and it should help give everyone a bit of a lift heading into the League One campaign after relegation last time around.
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