Birmingham City Launch Grassroots Tickets Initiative

Birmingham City have featured more than once before on these pages and it is clear that the club, despite its struggles on the pitch and the turmoil created by distant owners off it, has people within its ranks who realise the importance of the club to the local community and the duty they have to maintain those links.

That is perfectly illustrated by this week’s announcement of a new initiative that will see local clubs and leagues sell Blues tickets - at a discounted rate of £10 adults, £5 for 13-18 year-olds and £3 for under-13’s – and receive 50% of the proceeds for themselves.

"We view it as a win-win for all sides,” commented Wayne Cowen, Blues' head of ticketing and retail at Birmingham City. 

"We understand how important grassroots football is through the work we do in our academy and we want to be supportive of it. The added bonus for us is extra supporters in the stadium, many of them youngsters who will hopefully become future Birmingham City fans."