As part of a whole raft of offers and initiatives to get more people through the gates of the Tulloch Highland Stadium, Inverness Caledonian Thistle have designated their top-flight fixture against St Johnstone on Wednesday 21 January as a 'Pay What You Like' game.
At the time of writing, Inverness sit proudly level on points with Celtic at the top of the Scottish Premiership but they have always faced a struggle to boost attendances.
One Caley Jags fan, writing on the Daily Record website this week, suggests that the slightly inhospitable nature of the stadium may put people off but a bigger factor may be the club's rapid rise from their formation in 1994 as a result of a merger between two Highland League sides and the difficulty that then ensues trying to build a fanbase when loyalties in the local area already lie elsewhere.
The club have also announced the following: Saturday 13 December v Partick Thistle - season ticket holders can take up to 2 under-16's to the match free of charge.
Sunday 4 January v St Mirren - season ticket holders can bring a friend for a fiver while under-16's (max 2 per adult) can attend for free.
Saturday 31 January v Ross County - all under-12's (home and away fans, accompanied by a paying adult) can go free.
Last season in Scotland saw Albion Rovers enjoy great success with a 'Pay What You Like' fixture and their decision to extend that to season tickets in the summer has seen attendances rise by around 40% at Cliftonhill.
“Things are going well and there is a great feelgood factor in the community and around the club," said player/manager Darren Young with his side in the hunt for promotion from League Two.
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