As a perfect example of how under-21 football, marketed properly and with a family-friendly kick-off, can be a win-win for clubs and supporters, Norwich City take a bow.
Free entry to their October clash with Tottenham Hotspur saw 10,405 come through the gate at Carrow Road, a record crowd for a Barclays Under-21 Premier League clash.
An exciting 3-1 victory for the hosts followed and the initiative is being repeated when Liverpool are the visitors on Wednesday 17 December for a 7pm kick-off.
Tickets are available now from the club via the official website, over the phone or in person at the ticket office.
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