I'm always pleased when I come across an offer of a kind I haven't seen before and Oxford United have come up with an excellent one for their home game against AFC Wimbledon on Saturday 22 November.
Deals for season ticket holders (while always welcome) can sometimes be of limited value. Reduced admission prices for a match (again, generally a positive thing) does run the risk of upsetting slightly those who have paid in the summer for a season of football and rewarding people who may have no intention of coming again or have not shown a commitment to the club in the past.
Charting something of a course between the two, Oxford are offering a free ticket for the Wimbledon game for season ticket holders from 2013/14 who didn't renew this time around.
As a former Coventry City season ticket holder I recognise the words of U's chief executive Mark Ashton who told his club's official website: "I know that deciding not to renew a season ticket at your football club is a big decision and one that I am sure was not taken lightly."
Mr Ashton arrived at the club in the summer and this iniative is part of his drive to engage with supporters.
Those people who qualify for the offer are being contacted by email and post in the next couple of days.
http://www.oufc.co.uk/news/article/00141114-wimbledon-offer-2083627.aspx
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