Good times indeed to be a Stoke City supporter as the Potteries club prove that you can punch your weight in the Premier League and attract high-quality players from home and abroad while still maintaining strong links with your fanbase and keeping admission prices realistic and affordable.
I've written before about how Stoke, with a clear sense of what people in the local area can and cannot afford, have frozen season ticket prices since 2007 with the slight dip in sales in the summer of 2013 having been more than made up for ahead of the 2014/15 campaign.
They also introduced free travel to all away games.
This week saw City named as the world's 30th richest club and an interesting piece in the Stoke Sentinel saw chief executive Tony Scholes explain how that status can still fit in with keeping football affordable.
http://www.stokesentinel.co.uk/Stoke-City-football-cheap-make-big-signings-says/story-25909190-detail/story.html
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