The Ricoh Arena is not the most romantic of locations, especially when there are less than 8,000 people inside it watching Coventry City lose heavily to Swindon on a wet January evening, but the Sky Blues are looking to spread the love for the Valentines Day clash with Bradford City.
Supporters buying a ticket will get the equivalent or lower priced ticket for free – so an adult purchasing a ticket can get another adult ticket or concession ticket for free.
The offer does not apply to junior tickets.
Coventry's return to the Ricoh in September generated an outpouring of emotion among City fans after their exile to Northampton and a well-timed £10 ticket offer ensured a sell-out for the first game back against Gillingham.
Attendances were always going to fall from that point but the continuing unpopularity of the Sky Blues' owners and another below-par season on the pitch have seen them fall as low as 7,098 for the Swindon game (with 504 of them being away supporters).
That is despite the best efforts of some very hard-working marketing people at the club who offered £10 tickets for the game against Fleetwood before Christmas and repeated a popular 'Football for a Fiver' offer for the Johnstone Paints Trophy matches with Exeter City and Plymouth Argyle.
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