This picture was taken ahead of Tuesday night's game between Coventry City and Crewe Alexandra at the Ricoh Arena, an entertaining 90 minutes which saw the Sky Blues make it three wins out of three in League One and take an early lead at the top of the table.
Having reduced season ticket prices during the early-bird period to £249 for Adults and with matchday prices reduced to a maximum of £20 (£18 if purchased in advance) Coventry have set a break-even figure of 11,000 for the campaign ahead and both attendances to date have exceeded that.
Stripping out away fans, 11,131 home supporters came through the gates against Wigan Athletic and there were probably slightly more than that against Crewe amongst a total gate of 11,511.
There remains a long way to go to even get the stadium more than half-full and the perils of the club being only tenants were shown on Tuesday night when long queues for the collection of tickets meant a delayed kick-off.
But, those who made the effort were rewarded with a good game and an attacking home performance and, crucially, the feeling that they would have had value for money.
With cash turnstiles open and the £20 maximum in place it allows for a late decision to be made as to whether someone is going to the game or not and getting people back into that habit will be crucial for the Sky Blues future going forward.
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